Thursday, September 20, 2007

What is Stark Designs?

After years of freelancing for major Madison Avenue advertising agencies (Ogilvy, WPP, Bates), Jamie Stark decided to take that expertise and form his own design group.

Based in Montclair, New Jersey, Stark Designs has been creating award-winning print advertising and design since 1997.

Stark Designs has extensive capabilities, including:

• Identity Development: Corporate logos, identity manuals, and stationary packages
• Corporate Positioning: We'll help you find your key strengths and exploit them.
• Advertising: Concept development, headline writing, and design that sell your product or service.
• Collateral Design: Direct Mail, brochures, catalogs, sell sheets, sales/press kits. All the materials your sales force needs to do the job right.
• Environmental Design: Trade show booths, banners, signage. We'll make your product or service stand out in the sea of booths on a trade show floor.
• Packaging: Food, tobacco, or toys–whatever your product we can package it to jump off the shelf.
• Print Production: What we design we make printable-period.
• Studio Photography. We can handle all of your studio photographic needs in house. Larger shoots requiring locations and models can be easily arranged as well.

At Stark Designs we have high-end Mac graphics work stations and state-of-the-art graphics software that enable us to produce all your projects. We have studio level photographic equipment, scanners, and large format printers. We also maintain an FTP site for convenient transfer of your large files.

Stark Designs has a network of specialized professionals, including printers, booth and display builders, web programmers (HTML and Flash), video editors and producers, and copywriters for editorial and marketing copy. We maintain strong relationships with our network of professionals.

Creative Philosophy:
Our creative philosophy is centered around a firm understanding of your business. We can't help you sell what we don't understand, so we immerse ourselves in your business. We'll research the competition, your past efforts, and the market. We'll define your company's core competencies, create a mission statement, and develop a branding strategy based on that information. We will apply that strategy across your identity, advertising, packaging, and collateral materials. Our goal is to partner with you in increasing your business.